Kingerlee used MOVR's content delivery service.
Kingerlee engaged MOVR to provide a range of video and photography content for use online.
Overview:
Kingerlee Homes, a renowned property developer, sought to enhance their marketing strategy with high-quality visual content that would effectively showcase their properties and surrounding areas. They partnered with MOVR to create a compelling suite of images and videos designed to elevate their listings and engage potential buyers across multiple platforms.
From capturing the beauty of local areas to showcasing show homes and creating aspirational lifestyle videos, MOVR delivered long-form films that were then repurposed into short-form videos for social media. Each shorter video highlighted a unique focus—such as connectivity, open spaces, or home specifications—to maximise audience engagement.
Results:
MOVR provided Kingerlee Homes with a comprehensive visual package, including:
- High-quality interior and exterior photography to highlight the craftsmanship and design of the properties.
- Local area imagery to capture the lifestyle and amenities available to residents.
- Aerial photography and videography to give a unique perspective on the development and its surroundings.
- Engaging promotional videos showcasing the homes and community, tailored for digital marketing.
- Optimisation for Rightmove and social media, ensuring content was structured for maximum visibility and impact.