Berkeley Group used MOVR's content delivery service.

Overview:

MOVR partnered with Berkeley Group to provide high-quality content delivery for their developments across Oxfordshire and Buckinghamshire. As a trusted supplier, MOVR’s work encompassed a range of services, including PR photography, aerial and ground video production, and lifestyle storytelling. The goal was to bring Berkeley’s developments to life through visually compelling content tailored to multiple platforms and audiences.

From capturing the beauty of local areas to showcasing show homes and creating aspirational lifestyle videos, MOVR delivered long-form films that were then repurposed into short-form videos for social media. Each shorter video highlighted a unique focus—such as connectivity, open spaces, or home specifications—to maximise audience engagement.

Results:

Quick Turnarounds: Berkeley valued MOVR’s ability to deliver high-quality content swiftly, enabling them to maintain an active marketing schedule.

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Enhanced Social Media Engagement: The strategic use of tailored short-form videos resulted in increased engagement for selected developments, driving interest and inquiries from prospective buyers.

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Content Recovery: MOVR’s expertise extended to resupplying usable footage from third-party agencies whose original material fell short, ensuring Berkeley’s investments in content were not wasted.

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Through its partnership with MOVR, Berkeley Group benefitted from a reliable and innovative content strategy that elevated their developments and connected with target audiences effectively.

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